Overview
In today's crowded research landscape, great work can go unseen without the right strategy behind it. This session, led by Bethany Farr, Performance Marketing and Social Media Director at Taylor & Francis, explores how researchers and institutions can use social media to amplify the reach and impact of their published work.
Attendees will learn practical, actionable techniques for building visibility on platforms like LinkedIn, X, and Substack, crafting content that resonates with academic and public audiences, and turning research outputs into engaging, shareable stories. Whether participants are new to communicating their work or looking to refine their approach, this session will equip them with the tools to boost discoverability, grow their audience, and maximize the impact of their research.
Key Takeaways
-How to identify the right platforms and audiences for your research.
-Practical tips for creating engaging, shareable content.
-Strategies to boost visibility and citations through social media.
-Common pitfalls to avoid when marketing academic work.
Event location: This event will be conducted online via Microsoft Teams
